6 Ways You Can Increase the Value of Your Brand

When multiple people develop and share the same viewpoint on your brand, this becomes the foundational value of your brand. This means that if people have an overall positive viewpoint or knowledge of your brand, the value of your brand will increase. (The opposite is also true.) This is called your brand equity.

Equity:

how your audience views your brand. It’s the value of a product or company in the mind of the target consumer.

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