Digital marketing covers a huge spectrum of activities that aim to attract customers and generate sales online. Whether you are an email marketing specialist or a digital marketing generalist, many of the skills below should feature in your CV.
SEO & Content MarketingWith more than half of all online purchases starting with a search engine query, it’s crucial for companies to generate a consistent flow of organic traffic to their websites. Any skills you possess that can contribute to the boosting of your employers’ rankings in the search engines will be highly sought after.
Keyword research Content creation Link building Outreach PR Guest posting Web page structuring Competitor analysis Traffic analysis and reporting
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