Since you’re in the business of sharing knowledge, blogging pays off — it’s your chance to show people who you are and attract them with great content. Guest blogging is a little different as it’s your chance to introduce yourself to new audiences and establish yourself as an expert in the field.
While some think that guest blogging is dead, the truth is that it’s very much alive and kicking. People tend to think negatively of it because it’s a long-term branding strategy, which requires writing insightful articles if you’re going to get published on trusted, high-ranked sites. However, not going into guest blogging means missing out on some awesome benefits such as:
Building solid relationships with people in your field Increasing your online reputation and visibility Growing your email list or blog subscribers list Generating new leads (especially before launching a new course) Improved domain authority, if done well
Tags: Marketing courses