7 ways to design an engaging sales training program

It wasn’t until she tried to ask a question that Myra realized she was on mute.

She’d taken a difficult call just days before the ‘Argumentative Customer’ online training. And she had lots to say about the points being raised by the course presenter. But she couldn’t share her thoughts because the settings on the video conferencing app had blocked her. No one seemed to be responding to her request to “raise hand.” It was almost as if she’d been forgotten. And, given the silence from her colleagues also on the call, it seems they were in the same situation too.

Stuck at home, and feeling isolated from the rest of her team and the presenter, she lost interest and zoned out.

Compared to the ‘Understanding the Customer’ workshop the team had attended in the office some weeks ago, this course just wasn’t worth her time. She could remember pretty much everything she’d learned from the in-person workshop. Taking part in the role-plays, group discussions, and Q&A sessions really helped consolidate her knowledge. Being with the other sales reps was fun, too.

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