7 Ways to Personalize Automated Emails Based on Subscriber Behavior

In an era of personalization, a one-size-fits-all approach to email marketing doesn’t work anymore. E-commerce businesses and email marketers often have a lot of customer data, but they mostly fail to use that data to their full advantage. With an increasing number of businesses utilizing email marketing, it is necessary that as an email marketer, you implement new ways to keep your customers engaged.

Gone are the days when using the ‘first name’ of subscribers in the emails was considered to be one of the most successful tactics to improve conversions. Sending subscribers timely, behavioral emails that are relevant to their interests is necessary to keep them interested in your business.

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