Quite recently, a friend and I were trying to pick a restaurant for dinner. We stumbled across a place and as I was about to open the door, she said to me “I don’t think this place is good, they barely have any customers”.
I didn’t agree with her as there could be other reasons why they had a slower evening. So I took out my phone to search for online reviews. If the restaurant had less than 4 stars, we could go somewhere else.
After all, I have a Psychology degree and completed my thesis on decision making. I know better than she does, right? Well, after giving it some thought, neither of us was entirely right or wrong. Instead, we were both analyzing the actions of other people to choose the best possible place to have dinner.
In other words, we used social proof.
Tags: selling courses