8 Trends that Prove Video is Becoming a Mainstream Tool

As a training tool, video has been right under our collective noses for a long time, but its power and potential impact have been long underestimated. Today, it is gaining favor in corporate learning and sales training—thanks to the convergence of several factors.

Vimeo has been around since 2004 and the enormously popular YouTube since 2005. With the rise of these and other video-sharing platforms, creating and sharing videos has become commonplace. From a training standpoint, that means reps are used to viewing, sharing and perhaps even creating and uploading video. So they are likely to welcome video as a training tool they know and understand.

The video capability of versatile smart phones and the frequency of sharing video on social media also make huge contributions to the idea that video training is a natural and expected extension of a tech-enabled lifestyle. Clearly, video is rapidly becoming a mainstream tool within the reach and capability of companies of every size. Consider these facts and trends.

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