9 awesome learning points from ‘Can video drama change workplace culture?’ 

To mark the launch of our new service Drama for Change, we held a one-hour webinar in which Tom Hickmore and Georgia Rooney addressed the question ‘Can video drama change workplace culture?’ You can watch the full webinar here:

Here is a handy summary of the 9 key learning points from the session:

There are many examples from the worlds of film, TV and advertising

that illustrate the tangible impact of media on attitudes and behaviour in society. Examples include the original Top Gun movie, which was made with the support and approval of the US Navy. Applications to enlist in the US Navy went up by 500% after the release of the film. 

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