A survey is a popular tool to collect information, opinions, and feedback from respondents. For example, before launching a new product, companies can conduct a survey to do market research. Or, after a course, teachers can use it to collect students’ feedback. Based on the feedback he received, he can improve the instruction materials. That’s why a qualitative survey can benefit so much. On the other hand, a bad one can destroy the data. Thus, this blog will reveal to you 9 common mistakes that can ruin survey results.
Leading questionsLoaded questionsDouble-barreled questionsUncleared scalesUnbalanced listingsComplicated languagesToo long surveyForcing people to answer every questionUntargeted distribution
Tags: ActivePresenter 8 • elearning • mistakes ruin survey results • survey errors • survey mistakes