9 Must-Consider Topics When Designing Partner or Reseller Training

Online training is an effective way to arm your partners and value-added resellers with knowledge. It’s scalable—you can train thousands at once while retaining your own corporate brand in the training materials. A highly trained, extended sales force can increase your revenue through increased sales of your products and services. And, you can sell your online training courses themselves to your partners and resellers, should you choose to do so.

When creating an online training program for your partners and resellers, consider the following topics:

1. Convey the Company Culture

Your partners and resellers are effectively an extension of your sales force. As they are often in front of your end customers and are effectively representing your products and services, expose them to your company culture, norms, behaviors, values, beliefs, and vision. The more you align your culture with theirs, at least when it comes to reselling your products and services, the more you can ensure a unified, positive experience to the end customer.

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