9 Step Complete Guide – Marketing Online Courses

A few months ago I published my first course on Udemy, and it’s been doing alright since considering I was relying purely on Udemy to sell it for me. I realized that it could perform better if I made the effort to market it myself though. If a sale is made through Udemy organic search you get 50% of the sale price, but you get 97% if the student uses your coupon code. And if you’re using a solution like Teachable or Thinkific you get the lion’s share of the revenue but the marketing is all on you. That’s a big carrot dangling in front of us to sell our courses for ourselves.

So where do you start if you don’t already have an audience and are new to marketing? That’s the situation I found myself in when I started out on this, so I took to Google to learn what to do. The main problem is there’s too much information. It seems like everybody and their dog is trying to tell you how to market online, so it’s easy to get bogged down in a sea of articles and not get anything done.

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