9 Ways Content Analytics Can Help Publishers and Authors

You must have seen a blogger or an influencer’s profile on Instagram with millions of followers. Their popularity has reached an extent where a lot of brands have associated with them and have grown and flourished.

How do you think they attract such a large number of people to their page?

Because these influencers create exactly what their target audience wants to see. They create and collate content which is guaranteed to engage the audience.

But how do they know what the public wants to see?

Here’s where content analytics comes into the picture. True, content is the king. But, in today’s content-rich ecosystem, merely creating and publishing content will not return the desired outcomes. One must understand what the audience requires, their online behavior, and accordingly create and optimize their content.

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