A big reason rural students never go to college: Colleges don’t recruit them

by AARON GETTINGER, Hechinger report

Colleges and universities prefer to recruit at high schools in communities where the average family income is above $100,000, while forgoing visits to those where it’s $70,000 or lower, according to a study of 140 institutions conducted by researchers at UCLA and the University of Arizona. They also concentrate disproportionately on private schools. Rural areas usually have neither wealthy families nor private schools. This anemic outreach is among the reasons comparatively low numbers of high school graduates from rural high schools end up in college the following fall — 59 percent, compared to 62 percent of urban and 67 percent of suburban high school grads, according to the National Student Clearinghouse, which tracks this.

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