A Business Acumen Insight: Can Customers Tell the Difference between Advertising and Content?

One of the continuous changes we are seeing in business today is the shocking transformation of the selling process in both the B2B and B2C ecosystems. 

In a world of 24/7 social media, where access and exposure to advertising, marketing information, content-based marketing activities, and other information managed through marketing automation systems is infinite, business leaders need to understand and embrace every tool and insight possible to gain competitive advantage.

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