A Business Acumen Perspective on the Pricing of Training Post Pandemic

Consuming training is in many ways similar to consuming entertainment. There are various forms of delivery, you can go through it many times, and if it is good, you remember it forever.

Consider for a moment the phenomenon of the musical Hamilton. Hamilton debuted on Broadway in 2015 and since 1982, it is the 7th highest grossing show bringing in over $612 million. Hamilton is literally sold out into the foreseeable future, and it seems that a typical seat in a decent location is about $500 per person through the theater. But in reality, the prices are about $1,000 per person when buying through a ticket service which is the only way you can get them.

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