A Conversation with Louise Pasterfield, Managing Director/CEO of Sponge UK

When I was at Learning2015, I met some wonderful people and one of the people I had the privilege of spending some time with was Louise Pasterfield of the UK company Sponge, UK. Louise showed me some wonderful elearning solutions they’ve developed, shared with me her secrets for hiring good talent and provide great insights into the design and development of engaging instruction. Here is some of our conversation.

Kapp: First can you explain what Sponge UK does?

Pasterfield: We create custom-made absorbing elearning for large, often global organizations. Our focus is on making learning deeply absorbing so people connect with and apply what they learn. It’s why we’re called Sponge!

Our clients come to us with a wide range of workplace challenges and we devise learning solutions to fit their exact needs. Using innovative approaches and advanced technologies, we’re helping organizations make a difference in the areas that matter most to them, such as skills development, leadership, induction, compliance and sales.