A Creative Brief for Learning Organizations?

My son starts school in a few days and I ran out over lunch to shop for the school supplies on his list. As I picked out the composition books, dry erase markers, pencil case, highlighters, crayons and glue, I tried to imagine all of the different things he’d be creating with these supplies. And as it often does, my mind turned to how this activity could relate to the learning and development field.

The Creative Brief: the Glue That Holds Learning Solutions Together

One could argue for marketing agencies that the creative brief is imperative no matter the size of the campaign. The brief serves as the unifying document for the creative campaign to ensure all involved are looking in the same direction as they begin work on the next big idea.

For learning organizations, the training needs analysis (TNA) could serve in this capacity. The TNA acts as the roadmap for all involved and identifies the who, what, when, where, why and how of the project.

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