A Data-driven Approach to Linking Training to Customer Success

by Bill Cushard (@BillCush)

Training professionals design training programs with the intent of making some impact on the lives of students and/or the organization in which the students work, but we do not always have the data in place to measure the impact on results. Yes, training professionals have models for evaluating training, but we are not known for being data-driven and analytical. In fact, most of the evidence we have about whether our training programs are effective is anecdotal and come primarily in the form of student satisfaction surveys. But with the large amount of time, resources, and money it takes to develop good training programs, organizations are becoming more demanding about showing evidence that training is actually helping customers achieve outcomes.  

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