There is no doubt that the business world of today is very different than it was thirty years ago. New technologies have changed how we communicate as well as where and when we can work. Accordingly, the internet has completely shifted the landscape of marketing and sales. However, one of the most influential books about feedback was written in 1982, and it is still as relevant to today’s managers as it was thirty years ago.
At just over one hundred pages (one hundred and twelve, to be exact), The One Minute Manager, by Kenneth Blanchard and Spencer Johnson is a quick read. Told as a simple story, this short book hits on the most important and often most poorly executed aspect of performance management: feedback.
Many managers struggle with how to effectively deliver feedback. Some managers give too little feedback, while others provide only praise or only criticism. In Blanchard and Johnson’s book, they encourage managers to use a simple technique to focus on: the minute.