A guide on SaaS product knowledge training

Here’s a scenario we’ve seen regularly: a SaaS company launches a new product feature. Customer Success was given no training to understand how to support customers for the launch. Your marketing team doesn’t have a handle on the best way to hype the offering up to your audience. And your sales team mishandles the information, leading to an expensive fix with a deal.

How did this scenario happen? Because the company did not prime their team by delivering product knowledge training before launching the update. For many SaaS companies, especially start-ups, it feels daunting to get every detail across the team while meeting deadlines. To be successful, SaaS companies must foster knowledgeable staff to build their brand and sell their offering. 

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