A guide to creating an e-book to promote your online course [Part 1]

The main goal of any online marketing endeavor is to convert as many website visitors as possible into leads, subscribers, and customers. You probably read in several places (and heard it in some webinars) that incorporating e-books into your content strategy is a good way to achieve the above-mentioned goal.

Indeed, e-books are a creative means of attracting potential clients through well-documented and aesthetically pleasing content. When we are talking about marketing content, e-books are most often downloadable PDF documents that are incorporated into a webpage or blog post. The visitors either click on the link to download the e-book or fill out a form to receive it via e-mail.

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