A guide to creating an e-book to promote your online course [Part 2]

Last time we started exploring the idea of creating an e-book to promote an online course. An e-book is supposed to offer valuable content to potential course buyers, enough to solve some of their problems and get them hooked, but also to increase their appetite for more — and that’s where the course steps in. Content is king, no matter its shape or form.

Read more: A guide to creating an e-book to promote your online course [Part 1]

Creating the content for an e-book is not as complicated as you might think, especially after you have gone through the first steps of the process – researching your topic, finding out what else is on the market, and coming up with a cover and the design for the different sections.

In terms of length, keep in mind you are not setting out to produce the next Forsyte Saga. You want it to be easy to download and read so you should aim somewhere between 25 and 35 pages long. Accessibility and readability are key since most users will prefer to get the content on their mobile devices.

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