Logos are possibly the most widely recognized designs on the planet. For example, McDonald’s golden arches will always mean the same thing, no matter where in the world you are.
At its core, a logo is a visual definition or representation of a larger idea. Since your logo will define your school, it should accurately reflect the personality, tone and subject matter of your courses. It’s for this reason that designing a logo should be an exercise in self study.
Know Thyself