A Practical Guide to Personalized Video Strategy (+ 5 Interactivity Types For Your Brand’s Videos)

There’s the technical definition of personalized marketing: the collection and analysis of prospect data to implement an enterprise marketing strategy for custom segments

And then there’s the dynamic one: using data to captivate viewers, boost engagement, drive conversions, and improve customer loyalty through personalized video triggered in real-time.

The first explains the process, but the second gets you excited, right? Personalized videos have the same effect on your viewers.

Why is a personalized video strategy such a critical part of your brand’s marketing strategy? Consider this:

A whopping 91% of video viewers are more likely to buy from a brand that recognizes them by name, knows their purchase history, and/or makes recommendations based on past purchases. 75% of late-stage prospects who received a personalized video become closed deals. The average retention rate for personalized videos is 35% higher than for non-personalized ones.

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