A Quick Guide on the Benefits and Challenges of Gamification

In 2020, Texas bank Extraco tested a gamified process that taught clients about its offers and benefits, which led to a rise in conversion rate, from 2% to 14%, and raised customer acquisitions by 700%.

In another gamification success story, LivingSocial decided to turn its annual reviews into gamified experiences, which resulted in more than 90% voluntarily participating.

Gamification in eLearning is a lot more than playing simple games to complete certain levels. It involves psychological reasoning and game design-thinking techniques to meet learning outcomes.

In the earlier blogs, we saw how to build a gamification strategy, and which are the best gamification design elements. Keeping up with that here is a quick look at the benefits of gamification as well as the challenges one can face when introducing gamification in eLearning.