A Strong Business Mission Statement: Identifying What you Stand For

All companies should be a force for positive change in the world! Here, I reveal how to communicate your own brand of awesomeness with a powerful business mission statement.

Here’s a riddle for you. What’s the one question your business should answer but no one should ever have to ask you?

Answer: ‘What do you stand for?’

Yet, only 4 in 10 employees know what their company stands for or how it’s different to competitors! Successful businesses make their reason for existing explicitly clear. A mission statement is a powerful tool for communicating this to their internal and external stakeholders.

What is a business mission statement?

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