About the time I forgot my own company values

Culture matters because it becomes the first principles you go back to when you make difficult decisions. It’s a way to align people on what’s important to the company. Culture and core values are the one thing that should never change, or should only evolve slowly over time.
– Alfred Lin, ex-Zappos COO

I’ve always been suspicious of values.

I see them displayed proudly on office walls all the time. Words in big font like “Integrity” and “Excellence”.

And, sure, as individual words they probably resonate with most audiences. Except I’m never certain how they really come to life in the corporate environment.

How do you know if a colleague is displaying integrity? It’s such a broad quality. And because it’s broad, it can be quite vague too. I imagine it’s difficult to feedback to a colleague if you feel they’re not acting with integrity.

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