Adjusting your online course marketing strategy for 2020

When the current health crisis first hit and many people were faced with an indefinite time at home, one of the most prominent discourses on social media advocated using this period for self-improvement. A lot of platforms started offering free modules and even though I didn’t yet find any relevant statistics, I do believe that for a while there was a certain enthusiasm for online courses – especially ones that resulted in some form of certification.

Now we are good months away from that initial reaction and things are no longer looking so bright for any business that is not offering essential products and services. People are now functioning by the rules of the base of Maslow’s pyramid, seeking safety first. Learning, as important as it is for our lives, ranks higher up.

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