Advanced Social Selling: A Digital Skill to Future-Proof a Career

Digital skills are now a workplace essential, and high up on the list is advanced social selling. Where sales teams move away from the hard sell towards value-based selling where social media content creators are the big winners.

In 2018 3 billion people accessed social media platforms. It is becoming incredibly important to find engagement with your customers via social media channels, and a top priority is to ensure that your customers can engage with you via all mobile devices.  It is becoming more and more evident that the use of social media within a business will lead to return on investment. There is a social media platform for all ages and so every customer demographic can be covered.

Currently according to the Digital Marketing Institute; video is where investment is going, Instagram is on the rise, chatbox usage is also on the increase and YouTube and Facebook are dominating.

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