Affiliate marketing: a potential springboard for your courses

 

Affiliate Marketing has a unique set of advantages that make it an essential part of an effective online marketing strategy.

It is a symbiotic relationship between merchant and affiliate. Both benefit from the partnership. For affiliates, they can pay their web hosting fees with the income earned from an affiliate program, and some can earn a more substantial income from it. They have an incentive to deliver traffic to your site and sell your courses. The merchant gets to reach new customers they might not otherwise have access to, and agrees to the affiliate taking an agreed percentage of each sale for the privilege.

Affiliates’ site content is relevant to what you are selling. It’s not just splattering ads and seeing what sticks, it’s placing ads on sites whose content is related to the product being advertised. If you were selling a car accessory, you’d want it to appear on motoring sites. If you are selling courses, you want your courses to appear on sites whose visitors are likely to be interesting in your course. That’s what affiliate marketing does.

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