Agree or disagree? 10 tips for better surveys — Part 2

Posted by John Kleeman In my first post in this series, I explained that survey respondents go through a four-step process when they answer each question: comprehend the question, retrieve/recall the information that it requires, make a judgement on the answer and then select the response. There is a risk of error at each step. […] Related posts: Agree or disagree? 10 tips for better surveys – Part 1 Item Development – Five Tips for Organizing Your Drafting Process How much do you know about defensible assessments?

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