Ajzen’s 4 Tips for Successful Behavior Change in Your Organization

Many prefer the certainty of misery over the misery of uncertainty. The same goes for behavior: You can experiment with it, but that can be quite daunting when the outcome is uncertain. These observations may have inspired Icek Ajzen’s research that resulted in the theory of planned behavior, a model that you can use to motivate your employees to learn successful behaviors.

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