Aligning Customer Training to Customer Success Strategy

Recently, John Ragsdale, Distinguished Vice President of Service Technology Research for the Technology Services Industry Association (TSIA), and Barry Kelly, co-founder and CEO of Thought Industries broadcast the in depth webinar How to Improve Customer Success with Customer Training. It was brought to you by TSIA and sponsored by Thought Industries.

This article captures their expertise and insights, specifically for you.

John Ragsdale:      

Today, I’d like to start with the evolution of customer training over the last decade, and how it is impacting customer success. We have some interesting data to share with you regarding:

Business and customer benefits of ongoing education, and again, linking to customer success. This is about helping existing customers get business value faster and more fully. The critical components of a customer training program. What are the elements that you need to consider and need to include? Finally, metrics, metrics, metrics. What metrics should you be tracking to measure the success of your program?

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