An introduction to behavioural economics for business impact

Cast your mind back: what was your new year’s resolution? Mine – to read more on the bus to work - is such a distant memory, I had abandoned it by the end of January. It didn’t seem too ambitious at the time, but it turned out it was. I wanted to read, I know how to … but somehow every time I got on the bus it was easier to plug into a podcast. I don’t outline this to show you what a mindless smartphone slave I am, just to illustrate the obvious point that knowing how to do something is not the same as doing it. There is a quantum leap between the two.

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