An Overview of the Pugh Matrix: What Is It and How Does It Work?

Are you a project manager or change agent trying to identify the right solution for your organisation? Then you’re in luck. The Pugh method has been around for decades. It is one of the most effective decision-making tools out there when it comes to understanding what features make up an ideal product or service versus a non-ideal alternative. With this tool, it becomes more accessible than ever before to take complex problems and break them down into manageable chunks that can be analysed with precision – so you can focus on find the best final solution that meets your customers needs. In this article we will take a look at how by using an evaluation criteria approach, we can build optimal hybrid solution options to find the right improvement opportunity.

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