Application of Gamification in FMCG Industry

The retail industry is set to globally grow to around $28 trillion by the end of 2020 with an annual growth rate of 3.8% since 2008. The FMCG (retail sector), accounts for 31% of the global GDP and employs billions across the globe.

The advent of big data, geo-marketing, and local delivery models has brought smaller players into the competition. They have been able to provide the same wholesome customer buying and servicing experience as the big industry players.

Customer engagement has thus become a differentiating factor for the players in this highly competitive FMCG market. Customer engagement is a connecting that customers have with the business, which over time translates to brand loyalty.

Smoother customer experiences result in greater customer engagement through improved experience. And as part of the customer engagement strategy, FMCG players have adopted methods to entertain potential buyers with insight such as loyalty benefits and versatility of product that would prompt buyers to upgrade their products and result in higher sales.

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