Applying the DIKW Methodology to Education Offerings at Associations

The Internet gives marketers a multitude of frameworks, guidelines, and models to follow. But which ones make the most sense for what you have to offer? Online courses, journal articles, and annual conferences are a large aspect of association and medical societies marketing campaigns. All of these items fit well into the DIKW framework, so if you haven’t heard of the DIKW Methodology (or pyramid, hierarchy, etc.), here’s your crash course.


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