Based in the United States, Apricot Lane Boutiques offer the latest in contemporary fashion apparel, jewelry, accessories, and gifts at affordable prices. One of the most unique characteristics of this franchise relates to its inventory. Every franchise location offers merchandise that’s handpicked by the franchisee to reflect the most popular styles of the store’s local demographics, so what you’ll find in a North Dakota franchise may be vastly different from one in Ohio. We spoke with Ken Petersen, CEO, and Scott Jacobs, President, to learn more about Apricot Lane Boutique’s franchise training methods.