Are Online Conferences Worthwhile?

Last week I attended the Adobe MAX conference. I have wanted to attend this conference for years, but it is fairly expensive as conferences go. I am not a true graphic designer, so I have never been able to justify the cost. This year, Adobe offered this conference, free of charge, to anyone, anywhere in the world! The caveat obviously being that it was delivered 100% online. While I had some reservations about this format, I am elated to say that I got a lot out of this conference. Let’s take a look at what Adobe did right to make this online conference successful.


Adobe MAX is a product-focused event. The keynote focuses on new features of their product like Photoshop, Illustrator, Premiere Pro, etc… The keynote, co-hosted by Shantanu Narayen and Conan O’Brian, featured designers and staff who demonstrated new or upcoming features of their products. I found this just as useful, if not maybe more useful, than live keynotes I have attended. In fact, I have re-watched it a few times to review some of the demonstrations.

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