Are these key people on your community management team?

Developing a community around an association or nonprofit is a strategic way to build stronger relationships with the audiences you are trying to reach. A robust online community can serve as a definitive answer to the question, “Why should I choose your organization?”

While we can easily see the benefits a community provides its members such as access to valuable resources, powerful networking opportunities, and continuing education, the hard truth is many organizations have turned to creating online communities and have failed. Several avoidable factors can cause the community to fail.  If you look at the list below of common reasons for failure, you see many could be avoided by involving a team of the very members you hope to recruit when you are designing and developing the community.

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