Are You an Influencer In The Tech Space? Use Online Education to Monetize Your Content

The Internet is the steam engine of our time, so it’s natural that we admire the expert programmer who can manipulate programming languages to push boundaries, the designer who works wonders with colors, shapes and typefaces, or the digital marketer than can use online technologies to influence the way consumers and brands behave.

These subject matter experts (SMEs) have in-depth knowledge from both a business and IT perspective, which they’ve traditionally used to enhance a company or organization’s performance. These SMEs are commoditizing this knowledge by sharing real-world examples, best practices and tricks of the trades in videos, interviews, blog posts and forums.

In a 2012 EvoLLLution Research Report, 96% of respondents said ongoing education has a positive impact on job performance. Since a growing number of professionals are turning to online education in pursuit of career knowledge, it only makes sense that SMEs turn to the lifelong learning market online as both an additional revenue stream and a way to grow their personal brands.

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