Are You Making this Mistake with Your Retail Sales Training?

The increasing complexities of products these days are demanding a more knowledgeable sales process. In our modern marketplace, the most successful salespeople are educators.  They have a deep understanding of their products, services, capabilities, as well as their customers preferences and needs. With this rich understanding, they transform their role of simply pitching a product, to building relationships with customers, which results in much greater sales success.

 

If we were to pinpoint the key mistake we see most often in retail environments, it almost always points to lack of product knowledge within the sales team. Whether it’’s the advanced functionality of apps in software, technical fabrics used in the latest athletic fashionwear, or the advice that must accompany new drugs or cosmetics sales for compliance purposes, today’s products are becoming increasingly complex, and the average salesperson is struggling to keep up.

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