Are you ready to start your training content strategy?

Good training empowers your audience. It helps them achieve a new state, they become more skillful, more resourceful, more knowledgeable. Good training provides usable and useful information that supports your audience development and ability to solve tasks and problems in a more efficient way. Good training fulfills a purpose, it has a reason to exist. It can engage and inspire your audience to take action or to change a behavior to improve their performance.

But, what do we need to create training that really fulfills a purpose? Many times, it is so easy to get lost in all the content we want to share and pre-selected tools and platforms that we forget to ask a very important question: What do I really want to accomplish with this training? Or better yet, What I want my audience to accomplish through this training? Missing out the purpose and the audience of training materials is a problem that I see over and over again. In this post, I will go through three key steps to start outlining a user-centered and purposeful training content strategy.

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