Are You Using Your LMS Just for Employees? Don't Forget About Customer Education

Chances are, your organization purchased its learning management system (LMS) for internal use. If so, your return on investment (ROI) might currently be best demonstrated by indirect measures such as increased employee retention and the attainment of learning goals or objectives. All of this will lead to improved performance on the job, but it’s not always a simple task to draw a straight line from the dollars spent training your employees to the dollars in revenue they’ll bring back to your organization. 

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