Are Your Channel Partners Getting the Attention They Need (and Deserve)?

Listen to the podcast with guest speaker: Heather K. Margolis of Channel Maven Consulting & Spark Your Channel (360insights). Aired on November 18, 2021.  

Table of contents:

Introduction  Channel partners need ongoing attention from vendors 1st Consideration:

Channel partner training, support and feedback Should vendors be supporting their channel partners? Can I regain a channel partner's trust after losing them? Channel marketing and demand generation to support partner relationships   Is the maturity of channel marketing behind? How vendors can show commitment to partners from the start Research and understand a partner’s business Orient partners with onboarding expectations What can channel leaders do to make partners feel included and seen? 1. Be honest with channel partners and own your mistakes 2. Be different from competitors, collect partner feedback & partner advisory councils Strengthening partner relationships more challenging during pandemic

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