Are Your Learners Ready for eLearning?

Defining Your Audience's Tech Profile

Too often, associations interested in establishing new online learning programs focus first upon technology. That’s an eLearning strategy misfire. Technology should support the intended online experience – which means we need to first ask:

What is our primary target audience for this program (singular)? What is our secondary target audience for this program (may be plural)? What ideal experience do we wish to offer them? Is this vision in alignment with our target learner’s tech profile?

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