Assessing the Health of Your Customer Education Program using Training Data

Customer acquisition is often viewed as the primary driver of growth at many companies. However, there are several trends, the rise of the subscription business model being one, that are challenging this belief. As SaaS becomes the dominant model of software delivery and consumption, it’s becoming evident that customer retention and expansion are of paramount importance. By some estimations, it can cost five times more to acquire a new customer than keeping an existing one. 

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