Association Learning Systems: Why and How to Invest in a Specialized LMS

Way back in 1953, when the American Society of Association Executives (ASAE) first reported industry financial benchmarks, membership dues represented a whopping 96% of the typical organization’s revenues.  But those dues-driven days are long gone.  In fact, by 2016, subscription income averaged only 45% for trade associations and 30% for professional associations.

In the meantime, continuing education has gained significant ground as a revenue driver.  Currently, learning programs contribute nearly 25% of average non-dues association revenue, according to a 2017 Association Adviser poll.  And going forward, professional development is expected to become even more integral to the non-dues revenue mix – fueled by members’ desire to keep pace with the rapidly changing world of work.

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