Associations today face more challenges and demands than ever before to deliver real value to their membership base. Professional development and education are aspects of an association’s mission that can have positive effects on an association’s value proposition.
Thanks to so many advances in technology, a strong professional development and education strategy is no longer limited to instructor-led training and annual meetings. Online education and performance support, virtual classrooms, social and mobile learning all continue to grow in breadth and popularity; and the advent of cloud-based learning management systems (LMS) makes it easier than ever before for associations to manage and deploy their professional development and education strategies with the goal of providing real value to their members.
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