Associations Have the Advantage in the Digital Badges Market

It’s a great time for job-hunting—as long as you have the skills employers need. But, 92 percent of executives believe Americans don’t have the right skills for available jobs. 54 percent of those executives say the education system doesn’t teach the skills needed for today’s workforce.

Colleges and universities can’t adapt their curricula fast enough to meet the demand for new skills—but associations can. Associations are well-positioned to take advantage of the increased employer and learner interest in competency-based learning. You can become the market leader by offering digital badges that focus on the skills required for employment in your industry or profession.

WBT System’s Erin Pavane is presenting a session on digital badges next week at ORGPRO, the Michigan Society of Association Executives’ education and networking convention for professionals in the not-for-profit industry. If you’re attending ORGPRO, this is a session you won’t want to miss.

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